When I started my company 11 years ago, I had to really educate women on the wicking qualities of the fabric used in my sleepwear collection. Sometimes it has been an upward climb.
You see the fabric is polyester. You can call it moisture wicking fibers or micro fibers but in reality it is a synthetic poly fabric that has wicking properties. Some of the early wicking fabrics had a process applied. I never used them but saw them and they had a hard finish.
If you remember the 1970’s polyester pantsuits and clothes, and the 1990’s early Cool Max fabric made clothes, you might recall that they retained odors and pilled easily. Fast-forward another 15 years and the high tech fabric I use is a far cry from those ‘modern day fabric marvels’.
Still daily someone in my company is talking to a customer about how the fabric works. It transports the sweat from the body to the fabric where it quickly evaporates. This sweat equation be it from a workout or a night sweat is the same. If you are not wearing wicking clothes you get wet and remain wet. While sleeping you wake up cold. While working out you get a chill.
I remember cross-country skiing and enjoying it until I cooled down and started to freeze. That was in the dark ages of fabric technology! Now the only reason a person is cold or chilled is because of poor clothing selection. That said, wicking clothing still doesn’t necessarily come cheap. Really high quality environmental conscious fabric like I use in my collection is expensive.
I was channel surfing and came across a rodeo broadcast with cow riding. My favorite SIL who passed, lived in Montana where this kind of sport is true entertainment. She always cheered for the cow. For that reason I paused on the show to root for the cow in her honor and then a “Cool Vantage” Wrangler Jeans commercial came on.
Specific smart marketing was my first reaction. The cowboy, the real and want to be cowboy crowd is a very specific demographic. Not unlike my specific demographic, the menopausal woman, and those who suffer night sweats.
“Wrangler designed Cool Vantage jeans with sweat-control technology that wicks five-times faster to keep the wearer cool and dry by pulling moisture to the outside of the denim. The denim, which is developed to last two times longer, has cooling benefits woven into the fabric that won’t wash out over time.”
I’d like to give a big cowgirl whoop to Wrangler. Welcome to the world of fabric technology.
Have you added wicking clothing to your sleepwear and daytime wardrobe?