I am sure everyone who runs a small business thinks they have the best customers, but I know I do! What makes my customers so great? They make me happy, they love my product, they are my company’s own cheering squad!
I have customers who write and thank me for my products. This blows me away. They are not asking for anything in return. These wonderful customers tell me how thankful they are for their pajamas or nightgowns helping them get a better night’s sleep!
Some of my customers found me via their doctor, friend, sister, coworker or Mother.
Remember the old TV ad that said, “she told someone and then she told someone”, well this is what happens. I have clusters of customers that can be traced back to one woman spreading the coolness!
Then I have customers who truly have bought every style I make. They share pictures of themselves wearing them too. Sometimes I share them and sometimes it is for my eyes only.
I have one customer who sends me pictures of herself in pajamas or nightgown all over the world. My favorite is the picture of her eating dinner in a restaurant in very hot humid Bali wearing pajamas!
I run a contest every month for a free item of the winner’s choosing. Some of my winners have expressed so much gratitude that you would think I gave them a million dollars. I have to say the contest is really fun for all of us. We make a big deal about it in the office when it is picking a winner day! We have put the entries in a bowl, we have thrown them up in the air, we have spread them over a desk and we always pick straws on who has the privilege to pick the winner.
Certainly my product and my company is problem solution based. We design for the breast cancer patient, no buttons, lace, doo-dads or even knots on our drawstring pants, even though most of our customers are suffering night sweats not because of breast cancer. Yes we help women get a better night’s sleep even though we do not offer the elusive cure to night sweats.
So I double dog dare anyone to tell me if your customer base is better than mine.