October is breast cancer awareness month. To start my weekly blogs on Breast Cancer awareness I am starting with a rant! Have you seen the commercials about drugs for MBC? Giving Metastatic Breast Cancer and anachronism does not make it friendlier, less deadly and certainly not to be confused with MSNBC!!!
Metastatic Breast Cancer means the cancer has ACTIVELY moved beyond the breast and has or is attacking other parts of the body. Vital parts of the body like the bones, the brain, the liver, etc. This means the breast cancer patient is not in remission. The drugs that are being advertised may help prolong the progress but not cure the cancer. Think of it as a war and the enemy, cancer, is advancing and the allied forces are staging a battle, the drug, to slow down their advancement. Unlike some military battles, no one comes out alive with metastatic breast cancer.
My rant is that these commercials make it sound like with these drugs, barring all the side effects; you can go on with your life, just as “The New Normal”. Yes MBC does give your life a “New Normal” because you can never go back to ‘Normal’ because with Metastatic Breast cancer you are terminal!
Of course we all are going to die some day but living with Metastatic Breast Cancer it is sooner rather than later. The commercials don’t tell you that. They show women still opening up their shops, still teaching, going on family outings, which is great but the drugs are not a cure.
People not in the know about breast cancer and certainly not about MBC could watch those commercials and think my friends, neighbor, sister, Mother, wife, aunt or coworker just needs to take one of these drugs and she will be fine. The women in the commercials are “Relentless”.
Let me rant about that too; ‘relentless’. Yes they use it in in describing MBC, which is correct, but then the woman says she is relentless too. The subtext here I have issue with is, you must just be relentless, do everything possible, and you too can be happy like these actors portray! Bull shit and an insult to all women and their families with Metastatic Breast Cancer!
Have you seen these commercials? Thoughts?