Who doesn’t like a little extra when you buy something? I know I do. Swag items when you buy a car, floor mats, and logo chairs, even a coffee cup are just a little extra thank-you for all your money spent. I am easy, how about a Latte? Give me a $5.00 gift card to Starbucks, please!
Recently we had to spend around $15,000.00 on heating and cooling. It is winter so what’s the alternative? The sales person didn’t have to spend much time because we needed a new furnace right away and might as well throw in a new air conditioning unit since they are connected. So after signing on the dotted line and passing over my credit card, why can’t a latte be passed to me?
I actually asked that when the installers come, could they bring me a latte? The salesperson thought I was kidding or that I didn’t mean it. I did! I asked the installers if they were given any special instructions and no they had not! When the office called to ask how was everything, good follow-up, I asked again for my latte. Here was a great opportunity to put a gift card in the mail for me but it never arrived!
2 years ago we replaced our roof. If you have not put on a roof on your home in a few decades, it is expensive. After recovering from sticker shock I did not get a latte from the roofing company either!
My dentist’s office gives me a new toothbrush and floss at every cleaning. My financial advisor sends me birthday and holiday cards. Together in a lifetime I would not spend as much money with them as I did on the roof or the furnace and yet they give me swag. Why is that?
I was complaining to a friend who said “who wants that crap?” Yes there are some crappy swag items and certainly I don’t need another coffee mug with the orthodontist’s name but I will take the pens, chapstick and nail file. Over $10,000.00, I say the swag goes into Starbucks gift card territory!
Do you like the swag? Are you too hoping for a latte?